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In a groundbreaking development for professional golf in the region the ASEAN Golf Tour was launched at a press conference in Jakarta on August 15, 2007.

A total of five events were staged that year aimed at giving greater playing opportunities to professional golfers from the 10 member countries of ASEAN.

Malaysian Danny Chia made history by becoming the first player to win on the exciting new Tour when he claimed the season opening International Championship presented by Telkomsel at Imperial Klub Golf in Jakarta in September.

Prize money for the event was US$50,000 and was followed by tournaments in the Philippines, Singapore, Vietnam and Thailand.

After an outstanding first season, the Tour received a massive boost in 2008 when Mercedes-Benz came on board as Tour Title Sponsor.

A schedule of 10 events was announced with Mercedes-Benz title sponsoring six events in their key markets Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam.

Officially sanctioned by ASEAN and its Secretary-General Ong Keng Yong, the Tour is headquartered in Singapore.

The flourishing state of men’s professional golf in Asia resulted in the need for the region to boast such a Tour.

Many talented professionals in Southeast Asia, whether they are up and coming golfers or more seasoned players, do not have enough chances to play competitive golf. The Mercedes-Benz Tour therefore fills their playing schedules with more tournaments.

The bulk of the fields are made up of professionals from the golfing strongholds of  Indonesia, Malaysia, the Philippines and Thailand. In addition some of the top amateurs in Southeast Asia compete on the Tour.

The Tour plans to organize events in the other member nations which are Brunei, Cambodia, Laos, and Myanmar.

World Sport Group, who are also headquartered in Singapore, are the Official Commercial Partner for the Tour.

The experienced organization, who are already a major shareholder in professional golf in Asia through promoting the Barclays Singapore Open, the Hero Honda Indian Open, the Volvo Masters of Asia and the Omega China Tour are responsible for key areas such as event management, sponsorship and television.

Press Release                                     December 13, 2007

Asean Golf Tour signs Crestlink as Official Apparel


Golf apparel upstart Crestlink is the newest name to be added to the list of ASEAN Golf Tour partners.The Malaysian company, formed less than two years ago, has officially signed on as the exclusive apparel partner to the Tour for 2008 and 2009.“Crestlink has been there with us from day one,” said Chris Jordan, Senior Vice President, World Sport Group - Golf, the Tour’s commercial arm.

| “They were rightfully cautious at first and supported us on an event by event basis. After three events together, they decided they wanted the Tour partner position as their own. We couldn’t be happier with their decision," added Jordan.“As a new brand, Crestlink was keen to find an avenue to associate our products with and grow our business.

With the ASEAN Golf Tour, we feel we have found that avenue,” said Carlton Chua, International Business Manager for Crestlink.“It’s a new Tour, we’re a new brand, both with interests in Southeast Asia, and we both want to see golf develop in the region,” added Chua.“After the three events we supported, we saw a great deal of interest in our products and have even signed on new distributors in the different territories as a result,” he added.

As the exclusive apparel partner, Crestlink will continue to provide attire to all ASEAN Golf Tour officials and event staff, as well as event and pro am apparel for every tournament on the Tour schedule.Crestlink also sponsors a number of players on the ASEAN and Asian Tours, including Artemio Murakami and Juvic Pagunsan of the Philippines, Airil Rizman of Malaysia and Australia’s Unho Park.

 (For further information please contact Simon Wilson, Media Manager, World Sport Group – Golf, mobile 65 9127 5419)

PRESS RELEASE                                         NOVEMBER 29, 2007 

Callaway Golf to partner Asean Golf Tour
 

The newly formed ASEAN Golf Tour has received a tremendous boost with the announcement that industry giant Callaway Golf has agreed to become the Official Ball and Equipment of the Tour for 2008. 

Launched in August 2007, the Tour, developed to create more playing opportunities for aspiring professionals from Southeast Asia, caught the eye of Callaway Golf early on.

With the equipment leader looking to increase its involvement in grassroots golf in the region, the ASEAN Golf Tour is the perfect fit. “We have watched the progress of the ASEAN Golf Tour from its inception,” said Clay Gary, Director of Sales and Marketing Callaway Golf Asia.  “Having seen the rapid growth and keen interest in the Tour, and its admirable aim, it is appropriate that we lend our support to help continue the process.” 

Added Gary: “Callaway is known as a leader in golf, with a strong presence globally through our staff players like Ernie Els and Phil Mickelson. But, as a company, we also want to focus and assist in growing golf in the lesser developed markets, unearth new talent, and give them a headstart.” 

In addition to its contribution to the Tour, Callaway Golf will donate equipment to local golf associations and junior golf programmes in ASEAN countries where the tour will hold events. 

“This is a huge endorsement of the Asean Golf Tour,” stated Chris Jordan, Senior Vice President - Golf, World Sport Group, the commercial partner of the Tour. “To have the premier brand in golf as a Tour partner certainly proves the Tour is on the right track.

Most importantly, it is the players that will benefit from such strong support, which is exactly what is needed for them to progress.” 

 (For further information please contact Simon Wilson, Media Manager, World Sport Group – Golf, mobile 65 9127 5419)

 

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